Introduction
You post regularly. You have followers. But your Facebook page isn’t bringing in a single customer. Sound familiar? You’re not alone – 90% of small businesses make the same costly Facebook mistakes. Here’s why your page isn’t working and how to fix it starting today.
Mistake #1: You’re Posting About Yourself, Not Your Customers
WHAT MOST BUSINESSES POST:
❌ “We’ve been in business for 15 years!”
❌ “Look at our new equipment!”
❌ “Happy Monday from our team!”
WHAT CUSTOMERS ACTUALLY WANT:
✅ Solutions to their problems
✅ Behind-the-scenes value
✅ Social proof from happy customers
THE FIX:
Instead of “We installed new ovens!” try:
“Fresh pizza in under 10 minutes – here’s how we do it!” (Show the process)
ENGAGEMENT BOOST: Posts focused on customer benefits get 67% more engagement than company-focused posts.
Mistake #2: Your Posts Look Like Boring Advertisements
Nobody logs into Facebook to see ads – they want to be entertained, informed, or inspired.
BORING POSTS THAT KILL ENGAGEMENT:
❌ “Call us today for a quote!”
❌ “We offer the best service in town!”
❌ Plain text with no images
ENGAGING POSTS THAT GET CUSTOMERS:
✅ “Before & after photos that tell a story”
✅ “Quick tips that solve customer problems”
✅ “Customer success stories with photos”
REAL EXAMPLE:
❌ “We clean carpets professionally”
✅ “This carpet looked hopeless until we worked our magic! 🪄 See the transformation…” [Before/after photos]
RESULT: Visual posts get 2.3x more engagement than text-only posts.
Mistake #3: You’re Posting at the Wrong Times
Posting when your customers aren’t online is like shouting in an empty room.
WHEN MOST BUSINESSES POST (WRONG):
❌ 9 AM Monday (everyone’s starting work)
❌ During lunch rush (customers are busy)
❌ Random times with no strategy
WHEN YOUR CUSTOMERS ARE ACTUALLY ONLINE:
✅ Tuesday-Thursday: 1-3 PM
✅ Evenings: 7-9 PM
✅ Weekend mornings: 9-11 AM
PRO TIP: Check your Facebook Insights to see exactly when YOUR followers are most active. Every business is different!
THE FIX: Schedule posts using Facebook Creator Studio or Buffer during peak engagement times.
Mistake #4: You Never Ask People to Take Action
Your posts might get likes and comments, but if you don’t tell people what to do next, they won’t become customers.
WEAK ENDINGS THAT GET NO RESULTS:
❌ “Hope you like it!”
❌ “Have a great day!”
❌ No call-to-action at all
STRONG CALLS-TO-ACTION THAT CONVERT:
✅ “Call XXX-XXXX to book your appointment!”
✅ “Tag someone who needs this service!”
✅ “Share this post if you found it helpful!”
✅ “Comment ‘QUOTE’ for pricing!”
WINNING EXAMPLE:
“Just helped Sarah transform her living room! Who else is ready for a makeover? Comment ‘ME’ and we’ll send you our design guide!”
CONVERSION IMPACT: Posts with clear CTAs generate 285% more clicks than those without.
Mistake #5: You’re Not Responding to Comments and Messages
Social media is called “social” for a reason. Ignoring your audience kills trust and sales.
RESPONSE DISASTERS:
❌ Taking 2+ days to reply to messages
❌ Ignoring comments completely
❌ Generic, robotic responses
ENGAGEMENT WINNERS:
✅ Respond within 1 hour during business hours
✅ Use the person’s name in your response
✅ Ask follow-up questions to keep conversations going
REAL CONVERSATION EXAMPLE:
Customer: “Do you do bathroom remodels?”
❌ Bad response: “Yes”
✅ Great response: “Hi Sarah! Absolutely – bathroom remodels are one of our specialties! Are you looking to update a master bath or guest bathroom? I’d love to send you some before/after photos of recent projects. What’s your timeline looking like?”
BUSINESS IMPACT: Businesses that respond to Facebook messages within an hour are 7x more likely to qualify leads.
Mistake #6: You Have No Strategy – Just Random Posts
Successful Facebook pages follow a content strategy, not random inspiration.
RANDOM POSTING (DOESN’T WORK):
❌ Post whenever you remember
❌ No consistent theme or message
❌ Hope something goes viral
STRATEGIC POSTING (GETS RESULTS):
✅ Monday: Motivational/inspirational content
✅ Wednesday: Educational tips or how-tos
✅ Friday: Behind-the-scenes or team spotlights
✅ Weekend: Customer testimonials/reviews
THE 80/20 RULE:
80% value-driven content (tips, education, entertainment)
20% promotional content (sales, offers, services)
CONTENT CALENDAR EXAMPLE:
Week 1: “5 ways to…” tip post
Week 2: Customer success story
Week 3: Behind-the-scenes video
Week 4: Special offer or promotion
The Quick Fix Formula That Actually Works
STEP 1: Audit Your Last 10 Posts
- • How many were about YOU vs. your CUSTOMERS?
- • How many had clear calls-to-action?
- • Which ones got the most engagement?
STEP 2: Create Your Content Pillars
- • Educational (teach something useful)
- • Inspirational (motivate your audience)
- • Social Proof (customer success stories)
- • Behind-the-scenes (build connection)
STEP 3: Use the AIDA Formula
- • ATTENTION: Eye-catching image/video
- • INTEREST: Hook them with the first line
- • DESIRE: Show the benefit/transformation
- • ACTION: Tell them exactly what to do next
EXAMPLE POST USING AIDA:
“This kitchen was stuck in 1985… 😬 [ATTENTION – shocking before photo]
Most homeowners think kitchen updates cost $50K+, but this gorgeous transformation was under $15K! [INTEREST – hook with surprising fact]
Imagine cooking in THIS space instead… [DESIRE – beautiful after photo]
Ready for your kitchen makeover? Call 555-KITCHEN for your free estimate! [ACTION – clear next step]”
Conclusion & Results
REAL CLIENT SUCCESS STORY:
Maria’s Salon was posting random photos with zero engagement. After implementing these fixes:
BEFORE:
• 5-10 likes per post
• No new customers from Facebook
• 200 followers (mostly friends)
AFTER (90 days):
• 50-100 likes per post
• 15+ new customers monthly from Facebook
• 800 engaged followers
• Booked 2 months out
THE CHANGES SHE MADE:
✓ Switched from selfies to transformation photos
✓ Started asking questions in every post
✓ Responded to comments within 30 minutes
✓ Posted customer reviews weekly
✓ Used clear calls-to-action
IS YOUR FACEBOOK PAGE LEAVING MONEY ON THE TABLE?
Get a FREE Facebook audit that reveals exactly why your page isn’t converting followers into customers.
Our audit includes:
✓ Content strategy recommendations
✓ Posting time optimization
✓ Engagement improvement plan
✓ 30-day content calendar template
[GET FREE FACEBOOK AUDIT] [CALL (619)305-1010
Stop wasting time on Facebook posts that don’t work. Get the strategy that turns followers into paying customers.
